49. Should It Be a Book, Podcast, or Substack? A Practical Guide to Publishing

In this solo teaching, Kate gets real about finishing creative work—and whether your idea truly needs to become a book. She walks through practical next steps for authors and educators (hello, market comps and outlines), and widens the lens: podcasts, audio, YouTube, and Substack might serve your message—and your audience—better right now. If publishing is your path, you’ll hear where to start, how to think like a marketer (not just a writer), and why building audience before pitching changes everything.

What You’ll Learn

  • Should it be a book? A simple litmus test to decide if your idea requires long form—or if audio, video, or Substack serve you better.

  • Your first move (it’s not writing): Use publisher proposal prompts to clarify audience, comps, and the actual problem your book solves.

  • Market comps that matter: How to read the field, then let it go so you can write your book.

  • Outlines that flex: Why your outline is “meant to be broken” and how to rearrange chapters as your thinking matures.

  • Audience before agent: The honest reason publishers ask about reach (newsletter, socials, podcast downloads).

  • Self-publish vs. traditional: On-demand printing, hybrid routes, and why self-publishing now doesn’t preclude a future deal.

  • Teacher advantage: Turning lectures, sessions, and talks into manuscripts using transcripts + connective tissue.

  • Ayurvedic sensibility for creators: Right-sizing the project, steady rhythm over grind, and sustainable focus.

Key Takeaways

  • Format follows function. If your core message must be said in 20–40K words, book it. If not, consider audio, video, or Substack to share sooner and iterate.

  • Start with comps and audience. Proposals make you think like a publisher: Who is this for? What’s different? Why now?

  • Build your platform. Visibility isn’t vanity—it’s how your work is found, read, and sustained.

Resources Mentioned (as referenced in the conversation)

  • Publisher proposal pages (e.g., Penguin Random House, Simon & Schuster, Shambhala Publications)

  • Substack for writing + audience building

  • YouTube & podcasts for sharing ideas in audio/video

  • Using AI tools to research keywords and audience questions (e.g., “what are people searching for right now?”)

  • Transcripts from lectures/teachings as manuscript seeds

👉 Want Kate to cover another behind-the-scenes topic? Email me at kateodonnell.ayurveda@gmail.com

Health Disclaimer

The information shared on Everyday Ayurveda with Kate is for educational purposes only and is not a substitute for medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before making changes to your diet, supplements, or wellness routine.

Connect with Kate: https://www.healwithkate.org

Fall Cleanse: https://courses.ayurvedicliving.institute/products/courses/copy-of-fall-community-cleanse-2024

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48. Why Women Thrive When They Live by Energy Cycles